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| You have no choice but to operate in
a world shaped by globalization and the information revolution.
There are two options: adapt or die. |
| -Andy Grove, ex-chairman,
Intel |
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| A new
Internet user is created every 7 seconds. With a current
estimated global market size of 250 million, the Internet
has fostered a new economic paradigm for the 21st Century.
With Chinese culture and language one of the most dominant
economic forces in Asia, the need for a greater China
market research organization that can better prepare companies
to do on-line market research in the region is absolutely
essential. As product life cycles are becoming increasingly
compressed, the capture of viable market information and
analysis within the shortest period of time is the key
to success. |
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| While traditional industries are integrating e-commerce
into their business models, most enterprises have overlooked
the need to reconsider corporate competencies, decision/profit
models and data mining on their way to digital software
and hardware technology integration and use. Whether a
major multinational corporation, entrepreneurial start-up,
advertising agency or website developer, as more organizations
target greater China and Asia as a critical element of
their growth strategy, a culturally focused on-line marketing
research firm can mean the difference between failure
and success. SuperPoll.net brings together three essential
elements of on-line market research : support for clients-real-time
response to market changes, in-depth understanding of
consumer behaviors and attitudes, as well as Internet
user needs emulation reflecting greater China market trends. |
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